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Her self-help book promises to hand women the key to "joint travel, candlelight dinners, a home in Europe" and a "comfortable life" in 90 days.

Ponomaryova says that the industry has gone through trends.

"Who the most desirable foreigners are, depends on fashion. Following an economic boom during Putin's first term, living standards have improved and many of the perks of living in the West are now on offer in Moscow too.

In a poll conducted in 2009 by Superjob.ru, one in four women aged 55 or older said she wanted a foreign husband.

Back at home, the guy would have to have to make the first move." Not every Russian woman has access to expat hangout spots, though, giving rise to a booming business of dating agencies that specialize in foreign men.

Type the Russian words for "get married" or "meet" and "foreigner" into Yandex — the Russian equivalent for Google — and a door opens.

The popular rock group Kombinatsiya summed up in endearing, if flawed, English what was most on Russian girls' minds: "American boy, American joy. " Russian women gained a name for going weak in the knees for anyone from the West.

As the economic motivation to search for a partner abroad has weakened, most of the reasons for looking beyond Russia's borders are cultural, says dating coach and English teacher Svetlana Tolstykh, 40.

Tolstykh, whose agency "Here I Am" helps Russian women establish relationships with European men, said most of her clients were "mature" women who had already gone through a divorce or had been disappointed by their relationships with their fellow countrymen.

This is a world of dating agencies, psychologists, therapists, etiquette training and self-help courses, all geared towards the question of where to meet and how to keep foreign lovers.

Many of the agencies also offer English language courses and translators to facilitate online communication.

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